Pete Godfrey  (  Australia's Number One Copywriter )published 13.07.2007

I'm a direct response copywriter, and for years I've been using lumpy mail and grabbers to get the attention of my prospects and to bump the response on ever promotion I do. The only trouble is, I've been telling my clients to use it, but there's been no-one in Australia that actually really understands this stuff. Then along came Wassim - he understands the importance of impact mail, lumpy mail and grabbers to get the attention of your prospects, so YOU make more money

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