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No other types of advertising will get you a ‘thank you'. Let's think about it for a minute here. Ads in the paper? No. brochures, cards and leaflets? No. online web advertising? Also no. If you do it right with the right target market, your customers might even line up to get their hands on your promotional items! There was a company that designed a very unique watch to be given away to their weight-watchers customers and there were only 100 of these watches available! By day break, there were already customers lining up outside their stores around the country to get the weight-watchers' watch for free! Imagine that.
Is it possible for you to achieve the same effect? Of course it is. Just come up with a unique and creative promotional product, create some buzz around it, and spread the word out. Is a small budget part of your problem? Partner or collaborate with a company with products or services that complements yours! The important elements to an effective and economical promotional campaign are…
Highly measurable and targeted
Compared to other forms of promotion and advertising, promotional items leave a very lasting impression in the minds of your customers. It can be used with any other marketing campaigns and will always be popular! When you have a branding campaign, why not give a couple of t-shirts, umbrellas, pens or stress items away? Participating in an exhibition, don't forget to give some caps away during the event. Promotional items can be carried out together with other marketing campaigns or it can be carried out on its own.
And besides, it's easier to zoom in on your target market when you're giving promotional items away. Instead of hitting every bird in the sky, you're hitting the right bird every time!
Promotional items are singularly one of the best marketing methods because it's not only effective, it's economical as well.
Why?
It's important to pay attention to the purpose of your marketing campaign as they are being carried out. You want to know why you're spending money giving stuff away for free! 53% of companies and enterprises give promotional products away to create brand awareness and increase level of company recognition. 36% cited to ‘encourage customer loyalty' as the reason they give promotional products away.
Other reasons why you should give promotional products away:-
Who?
Most companies give promotional products away to their existing customers but many of them also target their potential customers. Potential customers are the target market that is not yet a customer; people who fall within the demographic stats of the company's target market. Companies also give promotional products to intermediaries and employees too!
What?
Deciding what type of promotional product to give away depends a lot on your business and your brand. A lot of companies give something neutral away, like stuff that they feel ANYONE can make use of every day. For example, apparel and writing instruments are extremely popular choices. Everyone wears clothes (well, almost every one!) and most of us write. If your target market includes professionals and busy corporate high-flyers, you can give some desk items or office-related products like deck clocks or mouse pads. If your target market includes kids or housewives, why not go for toys, buttons, badges, stickers or magnets? If your target market includes people who are health-conscious, why not give some sporting goods or leisure goods away?
You see, it depends on who your target is. In fact, if you have a very specific part of your target market in mind, you can even customize the promotional product instead of giving your customers the generic designs. Many companies do this to REALLY zoom in on portions of their target market. For example, if your customers mainly consist of health fanatics and you're trying to zoom in the Cardio fans, why not give them a jump rope, a stress ball in the form of a dumbbell or a pair of socks? Get creative and make sure it's something that will capture the attention of your customers.
So, if you're raring to go, grab that phone and call this number now…..1300-66-98-95. We will be waiting to hear from you….
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